When many people think of the holiday season they think of visiting with family, presents and seasonal food. Businesses think of the money spent on gifts, travel, and well, food. But for those of us in the VoIP industry, we think of long distance and international calls made to loved ones that they cannot be with.
Every holiday season, voice traffic spikes due to the increasing number of people calling internationally. For many that look for gifts for their loved ones in other countries, international airtime in prepaid VoIP calling cards is an attractive alternative to money remittance or in kind gifting.
Here are some holiday trends that we have observed at V1 VoIP during the past few holiday seasons that we hope help you setup your VoIP business strategy for this season.
In VoIP, Christmas comes early.
The holiday season no longer begins on December 1st. In 2014, Kmart started its holiday commercial in early September, with many others soon following. Getting those holiday dollars is the main goal. Starting your prepaid VoIP calling card holiday campaign earlier is a considerable advantage because consumers hear about your promotions before the holidays. You want shoppers picking up international and long distance minutes for calling cards before the holidays so they can give them as gifts and use them come Christmas. December 26 is too late.
Cyber Shopping is Key
Who wants to deal with the crowds, stampedes of shoppers, and danger of getting trampled in person at the mall? Cyber Monday–the Monday after Thanksgivin–is now the biggest online shopping day of the year. Make sure businesses in your line of site are ready for shoppers to call in and place orders. E-retailers should have their VoIP businesses in place with call centers and toll free phone numbers long in advance of Cyber Monday.
Calling Cards as Stocking Stuffers
Stocking stuffers used to be solely about size, as in, what will actually fit in a stocking. But giving a prepaid VoIP calling card is not only the perfect size, but also extremely useful. With V1 VoIP’s prepaid pinless calling card technology, you can produce a top calling card that can be used for international calling, account recharge or international mobile top up.
Are you thinking about the holiday season in summertime? If you are interested in starting a long distance or international prepaid calling card or PINless service, contact a member of the V1 VoIP team today.