Last week’s Australian internet usage report contained a very interesting paragraph about VoIP usage in the country:
“During December 2010, 2.3 million Australians aged 14 years and over went online to make a VoIP call via their computer, 2.3 million used instant messaging and 5.4 million undertook activities relating to blogging and online communities. The number of persons who used such media as a substitute to traditional email usage almost doubled in the twelve months to December 2010 (1.4 million persons, compared to 736,000 persons during December 2009).”
This tells us millions of Australians are using VoIP and instant messaging. It also tells us that the number of people using them as a substitute for “traditional email” doubled last year, which could be a telling trend for the future. Australians are continuing to take advantage ofVoIP services and the proportion of adults using VoIP services increased from 15 to 24 per cent in the four years to 2014.
A steady increase in service providers and more convenient consumer options have boosted the take-up of voice over internet protocol (VoIP) services in Australia since 2008 according to an Australian Communications and Media Authority report.
The evolution of VoIP can be attributed to a variety of factors, including the increased availability of broadband across Australia, developments in the OTT communications and media market, and the widespread adoption of smartphones and tablets.
An ongoing increase in service providers in the VoIP market is leading to steadily growing diversity and innovation in business models and the types of offerings made available to consumers. More providers are offering VoIP and broadband services. Meanwhile, there is an emerging trend for ISPs to include VoIP services as a part of a bundled package, especially over naked DSL.