While global carriers are increasingly focusing on emerging over-the-top (OTT) and data opportunities, they must not forget traditional voice services, which are yet to hit their peak, an industry expert has warned. VoIP is in an ever-evolving state of flux, growing and changing to meet the needs of customers and the services they come up with.
A common misconception is that OTT players have stolen the voice market from operators, but in reality they have expanded it. The growing HD trend – including developments in HD voice, IPX and Voice over LTE (VoLTE) – delivers increased quality and is where operators have a distinct advantage over their competitors and where they can grow their minutes too.
HD voice is like HDTV, but instead of high-definition images, you get high-definition sound. There’s no background noise and crystal-clear voice quality. Offering these superior quality services is key for carriers and partnering with the right wholesaler is the first step.
Mobile Voice over IP (MVoIP), as a potential space for major growth. HD voice to mobile integrates voice, video, and private branch exchange communications to connect computers, telephone connections and internal/external mobile networks.
The rebirth of the voice services market is already beginning to happen and those who capitalise on it quickly will see the greatest success. At V1 VoIP, voice services and solutions are still very much at the top of our agenda and what our resellers and wholesalers are currently requesting most. V1 VoIp is confident that carriers who choose to voice services and solutions the same priority and take advantage of this opportunity will not be disappointed.
Last week’s Australian internet usage report contained a very interesting paragraph about VoIP usage in the country:
“During December 2010, 2.3 million Australians aged 14 years and over went online to make a VoIP call via their computer, 2.3 million used instant messaging and 5.4 million undertook activities relating to blogging and online communities. The number of persons who used such media as a substitute to traditional email usage almost doubled in the twelve months to December 2010 (1.4 million persons, compared to 736,000 persons during December 2009).”
This tells us millions of Australians are using VoIP and instant messaging. It also tells us that the number of people using them as a substitute for “traditional email” doubled last year, which could be a telling trend for the future. Australians are continuing to take advantage ofVoIP services and the proportion of adults using VoIP services increased from 15 to 24 per cent in the four years to 2014.
A steady increase in service providers and more convenient consumer options have boosted the take-up of voice over internet protocol (VoIP) services in Australia since 2008 according to an Australian Communications and Media Authority report.
The evolution of VoIP can be attributed to a variety of factors, including the increased availability of broadband across Australia, developments in the OTT communications and media market, and the widespread adoption of smartphones and tablets.
An ongoing increase in service providers in the VoIP market is leading to steadily growing diversity and innovation in business models and the types of offerings made available to consumers. More providers are offering VoIP and broadband services. Meanwhile, there is an emerging trend for ISPs to include VoIP services as a part of a bundled package, especially over naked DSL.
The growing trend of VoIP adoption in schools will continue to develop in the future, because it simplifies communication on campus, increases safety and mobility. This makes local education campuses an attractive place for V1 VoIP resellers to look at these organizations as customers.
Schools of all education levels depend on the proper functioning of communication systems, as it allows for more cohesive communication between teachers and the staff in other buildings, increased mobility for those teachers traveling around campus, and the ability to utilize more security applications. College campuses rely on communications even more so for safety.
VoIP adoption for schools from grades kindergarten through high school is on the rise. According to two surveys from Market Data Retrieval, 37% of K-12 public schools (from “The College Technology Review”) and 70% of colleges and universities (from “Technology in Education”) report that they do use wireless networks.
Large education campuses are looking at a hosted solutions for their telephony needs. The decision was either made to reduce the stress on the internal IT staff or to shift the cost to an operation expense. With today’s technology and the ability to leverage the data network, management and deployment of a VoIP PBX is much less complex. The return on investment for VoIP systems that are competitively priced, usually yield a higher ROI versus a hosted solution within a year. Additionally, the institution will own the solution and can have greater control on the behavior of their telephone network and advanced features. Certain solutions even offer free software upgrades allowing the campus to stay on the cutting edge without an additional investment a year down the road.
Since faculty may spend a large portion of their time traveling to other classrooms, they need to be reachable wherever they go. While cell phones may be implemented as a solution, they have proved problematic for most schools because they are expensive and difficult to regulate.
V1 VoIP’s large variety of features for resellers at an affordable price makes the decision for institutions to change to VoIP very easy. Contact V1 VoIP today to find out more.