SIP trunk service can save a business so much money, but the majority still do not know what that service is. Is it the marketing? Has it not reached the public lexicon the way that VoIP has? What we are finding after reading a report from Infonetics Research is that, “Businesses are looking for is reliability, quality and low cost telephone service. The transport mechanism is secondary.”
A SIP (Session Initiation Protocol) connection is a service offered by many ITSP (Internet Telephony Service Providers) that connects a company’s PBX to the existing telephone system infrastructure (PSTN) via Internet using the SIP VoIP standard. At V1 VoIP, we offer a SIP trunking service called PSTN Gateway.
The VoIP industry is inundated with technical jargon; words, phrases, and acronyms that come as second nature to us (see some of our blog links here, here, and here about commonly used VoIP acronyms and words), but are completely foreign to the public at large. It’s still surprising how many people do not know what VoIP stands for! (Voice Over Internet Protocol, just in case you were wondering!)
I suppose part of the struggle in getting some SIP terms into the mainstream vocabulary is the fact that our entire industry is an alternative approach to an embedded technology: landlines, and regular phone systems. It has been a difficult enough struggle to get mainstream people to want to try to switch the phone service they know to something else without piling on different types of new services. Will everyone one day know what the acronym SIP is? Or will there be another acronym that becomes part of the lexicon.